Service
Your products visible in Shopping and Performance Max, with a feed that is right and a grip on the black box.
What I do
Titles, categories and attributes in order. The feed decides where you show up, so that is where it starts.
Products segmented by margin and performance, so you steer the budget instead of the other way around.
Asset groups with a purpose, exclusions where needed. The black box works for you, not against you.
Brand searches excluded or measured separately. So you steer on real growth, not on traffic that was coming anyway.
How I approach it
The product feed first: titles, categories and attributes. Every improvement here carries through into everything.
Campaigns and asset groups built around assortment and margin, with the right exclusions.
Ongoing adjustments based on what the numbers show, per product group instead of on the average.
From real accounts
After consolidating the structure and cleaning up Performance Max, return jumped to the best month in three years of data. Seasonality checked and ruled out.
almost 2x
return (ROAS) the month after the cleanup
+83%
month-on-month jump, versus +17% a year earlier
3 years
of data as a control for seasonality
Other services
Capture the right searches with a tight structure, sharp search terms and ads that match.
View service →Steering on CPA and ROAS. Budget moves to what works, away from what costs money without return.
View service →An honest review of your account. Where it can improve, and whether I am the right person for it.
View service →Book a no-obligation 20-minute intro call, or request a free account scan first.
