Service
Capture the right searches with a tight structure, sharp search terms and ads that match.
What I do
Campaigns and ad groups built around search intent and margin, not around whatever happens to be there already.
The right keywords with the right match types. Broad where the data can support it, exact where control matters.
What does not convert goes out, what works gets room. Negative keywords keep it clean.
Copy that matches the search query and the landing page. Relevance you see back in your cost per click.
How I approach it
I start with a scan of your current structure, search terms and settings. Then you know where you stand.
Structure and match types in order, waste removed. The foundation the algorithm can build on.
Weekly adjustments to search terms, bids and copy based on the numbers. Not right once, right every week.
From real accounts
Broad and exact match ran side by side in 132 ad groups, measured in a season-proof window. Broad won on volume and on cost per order.
3x
more volume from broad than from exact match
-17%
lower cost per order with broad
132
ad groups measured side by side
Other services
Your products visible in Shopping and Performance Max, with a feed that is right and a grip on the black box.
View service →Steering on CPA and ROAS. Budget moves to what works, away from what costs money without return.
View service →An honest review of your account. Where it can improve, and whether I am the right person for it.
View service →Book a no-obligation 20-minute intro call, or request a free account scan first.
