Blog
Practical pieces about what I do every day: bidding, Performance Max, and the choices that make or break your ad budget.
Demand Gen is Google's answer to social advertising, with visual campaigns on YouTube, Discover and Gmail. What it does, how it differs from Search and PMax, and when it is a worthwhile addition.
Performance Max can be your best campaign or your most expensive one. When PMax pays off, when it does not, and how you keep a grip on a blackbox.
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