Case studies
Numbers from real accounts, including the caveats that honestly belong with them. Every case study ends with an "honest about these numbers" block, because a result you don't dare to explain is not a result.
Equestrian and stable products webshop
A fragmented set of search campaigns was consolidated into one structure with profit-driven bidding. In the quarter that followed, POAS nearly doubled and net profit grew to 2.7 times its previous level.
2.7x
net profit
1.3 → 2.1
POAS
+24%
net YoY on 2.4x the budget
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Party and costume webshop
Broad match has a reputation for wasting budget. In a simultaneous test across 132 ad groups, broad delivered roughly 3x the volume at 17% lower cost per order and the same ROAS.
3x
more volume than exact match
-17%
cost per order
132
ad groups, tested simultaneously
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Quote-driven B2B webshop
An inherited account that bought broad traffic but produced few leads was narrowed down to buying intent. A year later: 54% more quote requests from a quarter less budget, with cost per lead cut in half.
+54%
quote requests (YoY)
-25%
ad budget
-51%
cost per lead
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National home improvement retailer
A fragmented account with too many separate campaigns was consolidated and Performance Max cleaned up. The month after: ROAS nearly doubled, the best month in three years, and the seasonality check confirms it was not the calendar.
nearly 2x
return (ROAS)
best in 3 years
highest monthly ROAS
+83%
jump vs +17% a year earlier
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