Outsource Google Ads: Options, Costs and When It Makes Sense

Three routes

Who do you outsource to?

My approach

A freelance specialist

One experienced consultant who manages your account directly. No layers in between, cancel monthly, you pay for the work you actually need.

An agency

A team with multiple disciplines under one roof. Useful if you need SEO, design or development alongside Ads. Often with an account manager between you and the person doing the work.

An in-house hire

A permanent employee working fully in-house. The most expensive and slowest route to get started, but it makes sense once advertising becomes a full-time role.

Weighing up a freelance consultant against one of the other two specifically? Read the full comparison with an agency or with an in-house hire.

The trade-off

When does outsourcing make sense?

Outsourcing pays off

You do not have the time or expertise to keep up with Search, Shopping, PMax and Demand Gen yourself
Your account has enough budget and volume to make a real difference
Mistakes in your account already cost more than a specialist would
You want to grow, but do not have the time to do it alongside everything else

Keep doing it yourself (for now)

Your budget is still too small to move the needle (often under a few hundred euros a month)
You already know Google Ads and mainly need time, not expertise
Your account is still in its build-up phase and simply needs more data first

The math

What does outsourcing Google Ads cost?

That depends heavily on the route. A permanent in-house hire quickly costs €70,000 a year in salary and employer costs combined, for one fixed level of expertise. An agency usually works with a fixed monthly fee that includes overhead, an account manager and sometimes a whole team. With a freelance consultant you pay per hour or per month for the direct work, without those fixed costs on top.

I work without a published fixed rate: it depends on your account, your budget and what is actually needed. We simply discuss that in an intro call, or you start with a free account scan to see where the opportunities are.

Frequently asked questions

What does it cost to outsource Google Ads?: That varies a lot by route. Hiring someone in-house quickly costs €70,000 a year or more in salary and employer costs, for one fixed level of expertise. An agency usually works with a fixed monthly fee that includes overhead. A freelance consultant is billed per hour or per month, only for the work you actually need, without those fixed costs on top. I work without a published fixed rate, since it depends on your account and goals: happy to discuss that in an intro call.
Do I stay the owner of my Google Ads account?: Yes, that is how it should be. Your account stays yours, regardless of who you outsource it to. With me you always get full visibility and access, no lock-in.
Can I switch if I already work with someone else?: Yes. A handover from an agency or another freelancer to me is usually smooth: transferring access, reviewing history, and building on what is already there.
Do I need to agree to a fixed monthly fee right away?: No. A free account scan shows where the opportunities are, with no obligation. After that you decide if and how you want to move forward.

Outsourcing Google Ads: what are your options?