Freelance Google Ads Consultant or an Agency?

An agency

Your main contact is often an account manager, not the person doing the work
Your account runs alongside dozens of others
A senior sells, a junior often executes
Broad service, less depth per channel
Fixed monthly contract with a notice period

Freelance specialist

Attuned Advisory

A direct line to the specialist who does the work
Your account gets attention, no queue
One experienced pair of hands, no layers in between
Deep focus on Google Ads
Cancel monthly, short lines

The core of it

A direct line, no middle layer

At many agencies there is a layer between you and your account. Sales makes promises, a junior executes, an account manager reports back. Three people, and none of them knows your account inside out. With a freelance consultant that is one person: whoever sets the strategy is also the one building and adjusting the campaigns. Faster decisions, no noise, and you always know exactly who is working on your account.

Where your money goes

You talk to the senior, you pay for the junior

The familiar pattern: the experienced senior wins the client, then the account moves down the line. And part of your budget goes to overhead that does nothing to improve your campaigns.

Senior rate, junior execution

The pitch and the proposal come from the experienced senior. After that, a junior often runs the day-to-day work, while you keep paying the rate of a whole team.

You pay for the training

That junior learns the craft on your account, on your budget. With a freelance consultant you get someone who already masters it, without a learning curve you are footing the bill for.

You are also paying for the office

Part of your budget goes to things that do not make your campaigns any better: an expensive office, team outings, staff parties and overhead. With a freelancer you pay for the work, not for the storefront.

When is an agency actually the better choice?

Need many disciplines at once, think Ads, SEO, design, development and social at scale, or coverage backed by a whole team? Then an agency is the more logical choice. I work with agencies myself too, as a Google Ads specialist inside their team. For anyone who mainly wants sharp Google Ads with short lines, I am the faster route.

Still weighing it up more broadly, including hiring someone in-house? See all options for outsourcing Google Ads in one place.

Frequently asked questions

Do I get less capacity working with you than with an agency?: For Google Ads specifically, usually the opposite: your account is not a number in a portfolio. If you structurally need many different disciplines at once, an agency can scale better. I will say that honestly.
Do you work with agencies?: Yes. I work as a Google Ads consultant inside a number of agency teams. Already have an agency but missing depth on Ads? I can add that as a specialist.
What if I need more than Google Ads?: I am a Google Ads specialist, full stop. If you need a full multidisciplinary team with design, development and other channels at scale, an agency is the more logical choice. For sharp Google Ads, I am the better one.
What if I want to move to an agency later?: No lock-in. You keep ownership of your own account and I hand it over properly, with documentation and explanation.

A freelance specialist or an agency?